Aashika Suresh

Founder @Fenance
Ex-editor @HedgehogSocial
Ex-reporter @BloombergNews and @TheSignal
Creative writer. Content creator.

Eau de Bouquet: The Landscape of Olfactory Art — InFrame

The sense of smell can be a powerful evocation of memory. The Proust effect, detailed by French novelist Marcel Proust in his seven-volume collection “À La Recherche Du Temps Perdu”, talks about how olfactory stimuli can trigger vivid emotional and physical experiences. A possible explanation for this is how close the olfactory bulb is located to the memory-building sections of our brain, the hippocampus and the amygdala.

The What, Why, and How of Targeted Messaging - Freshchat Blog

Know thy audience is at the heart of any impactful communication. Whether you ask a toastmaster, a successful journalist, a great orator, or a marketer, they will vouch for how important it is to know your target audience. Having a clear picture of who you are communicating with can help with the right messaging. Take, for instance, Steve Jobs’ commencement address to the graduating class of Stanford University in 2005. The speech was well-crafted, short, and more importantly, well-targeted. The...

Customer Service Process: How to Build & Optimize it | Sprinklr

A customer service process is a clear-cut, structured and repeatable strategy to handle customer inquiries and complaints effectively, which results in smooth customer service operations and improved customer satisfaction.
For modern corporates, operational efficiency and customer delight are cornerstones of business success. Scalable and evergreen customer service processes are aimed at attaining both objectives.